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Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian; Vomberg, Arnd; Muehlhaeuser, Stephan - In: Journal of marketing research 57 (2020) 6, pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
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In defense of challenger marketing
Lim, Weng Marc - In: Journal of business-to-business marketing 27 (2020) 4, pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
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IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant; Shukla, Paurav; Kalafatis, Stavros P. - In: The journal of business & industrial marketing 32 (2017) 3, pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
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Competition in corruptible markets
Singh, Shubhranshu - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
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Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan; Sridhar, Shrihari; Grewal, Rajdeep; … - In: Journal of marketing 81 (2017) 2, pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
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Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan; Wang, Yong J.; Hao, Andy W.; Saran, Anshu - In: Journal of business-to-business marketing 25 (2018) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
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Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.; Turner, Paul; Scheepers, Helana; … - In: Journal of marketing communications 24 (2018) 5, pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
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Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H. - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
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Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao; Yang, Sha; Dutta, Shantanu - In: Marketing science 41 (2022) 2, pp. 361-379
Persistent link: https://www.econbiz.de/10013363742
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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela; Leoni, Luna - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 72-99
Persistent link: https://www.econbiz.de/10012178686