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What loyal women (and men) want : the role of gender and loyalty program characteristics in driving store loyalty
Vilches-Montero, Sonia; Pandit, Ameet; Bravo-Olavarria, … - In: Journal of retailing and consumer services 44 (2018), pp. 64-70
Persistent link: https://www.econbiz.de/10011904321
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Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
Colliander, Jonas; Söderlund, Magnus; Szugalski, Stefan - In: The journal of consumer marketing 33 (2016) 3, pp. 162-171
Persistent link: https://www.econbiz.de/10011523178
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The role of positive word of mouth on the success of convenience store loyalty programs
Wishah, Raed; Abuhashesh, Mohammad; Sumadi, Mohammad Ahmad - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 95-103
Persistent link: https://www.econbiz.de/10012209072
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The development of loyalty programs in the retail sector
Rauf, Muniba; Karjaluoto, Heikki - In: Business intelligence and analytics in small and medium …, (pp. 105-121). 2020
Persistent link: https://www.econbiz.de/10012161800
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Customers' relationship with their grocery store : direct and moderating effects from store format and loyalty programs
Filipe, Sandra; Marques, Susana Henriques; Salgueiro, … - In: Journal of retailing and consumer services 37 (2017), pp. 78-88
Persistent link: https://www.econbiz.de/10011729723
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An empirical analysis of the effect of a retailers loyalty programme on their customers' loyalty
Chhabra, Sakhhi - In: Global business review 18 (2017) 2, pp. 445-464
Persistent link: https://www.econbiz.de/10011741251
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The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els; Liu-Thompkins, Yuping - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
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Excellent products or servitisation? : analysing retailers' preference before and after a loyalty programme
Vila-Lopez, Natalia; Kuster-Boluda, Ines - In: Total quality management & business excellence : an … 28 (2017) 12, pp. 1378-1392
Persistent link: https://www.econbiz.de/10011781629
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Assessing loyalty program service quality of departmental stores in India
Soni, Pavleen; Bhardwaj, Renu - In: International journal of business and globalisation : IJBG 27 (2021) 4, pp. 536-552
Persistent link: https://www.econbiz.de/10012505897
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Effectiveness of loyalty programs
Bombaij, Nick J. F. - 2021
Persistent link: https://www.econbiz.de/10012507326