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Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi; Duan, Keran; Zhao, Hongke; Zhao, Yuqing; … - In: Industrial marketing management : the international … 90 (2020), pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
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Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.; Cabanelas, Pablo; Rüdiger, Klaus; … - In: The journal of business & industrial marketing 32 (2017) 3, pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
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The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika; Ewing, Michael; Pitt, Leyland F. - In: Industrial marketing management : the international … 87 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
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How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri; Keränen, Joona; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 87 (2020), pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
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Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona; Salonen, Anna; Terho, Harri - In: Industrial marketing management : the international … 88 (2020), pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
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Value co-creation in business-to-business and business-to-consumer service relationships
Watanabe, Yoshiaki - In: Journal of relationship marketing : innovations and … 19 (2020) 3, pp. 203-228
Persistent link: https://www.econbiz.de/10012258655
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Value creation character and value assessment responsibility
Johansson, Magnus; Olsson, Göran; Andersson, Linn - In: Journal of revenue and pricing management 16 (2017) 1, pp. 56-75
Persistent link: https://www.econbiz.de/10011631941
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Learning about customers without asking
Montgomery, Alan; Srinivasan, Kannan - In: The power of one : gaining business value from …, (pp. 122-143). 2003
Persistent link: https://www.econbiz.de/10011588674
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What's in it for me? Capital, value and co-creation practices
Lombardo, Sebastiano; Cabiddu, Francesca - In: Industrial marketing management : the international … 61 (2017), pp. 155-169
Persistent link: https://www.econbiz.de/10011704337
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Customer environmental values and their contribution to loyalty in industrial markets
Mustonen, Nora; Karjaluoto, Heikki; Jayawardhena, Chanaka - In: Business strategy and the environment 25 (2016) 7, pp. 512-528
Persistent link: https://www.econbiz.de/10011643593