"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough....

ch. 1. Introduction to scoial media -- ch. 2. Introduction to principles of sport communication, marketing, and social media -- ch. 3. Social networks and real-time platforms -- ch. 4. Blogging -- ch. 5. Photos, video, and podcasting -- ch. 6. Search marketing -- ch. 7. Mobile marketing -- ch....