Narrow search
Showing 1 - 10 of 255,688
Cover Image
Investigating the factors influencing consumers' purchase intention for electric cars : an emerging market perspective
Trivedi, Jay P.; Kishore, Kaushal - In: International journal of economics and business … 20 (2020) 2, pp. 117-137
Persistent link: https://www.econbiz.de/10012271191
Cover Image
The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua; Yang, Zhilin; Liu, Ning Rong - In: Journal of global marketing 22 (2009) 3, pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
Cover Image
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
Cover Image
The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
Cover Image
Brand personality and its outcomes in the Chinese automobile industry
Ha, Hong Youl; Janda, Swinder - In: Asia Pacific business review 20 (2014) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10010341301
Cover Image
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
Cover Image
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Cover Image
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz; Kara, Ali - In: The journal of product & brand management 23 (2014) 7, pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Cover Image
Enhancing Brand Equity in an Emerging Market : An Investigation of Korean Fashion Brands in China
Oh, Han-Mo - 2017
services in emerging economies such as China. In addition to the economic resurgence and future promise, the political and … cultural environments in China have provided Korean firms with an opportunity to do business in the country. While some Korean … satisfactorily address the reasons that some Korean fashion brands are successful and popular in China. The present study aims to …
Persistent link: https://www.econbiz.de/10012952655
Cover Image
Functional and social value of chinese brands
Yang, Shuang; Jiménez, Fernando R.; Hadjimarcou, John; … - In: Journal of global marketing 32 (2019) 3, pp. 200-215
Persistent link: https://www.econbiz.de/10012201026