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How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
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Reaching the non-traditional stopout population : a segmentation approach
Schatzel, Kim; Callahan, Thomas; Scott, Crystal J.; … - In: Journal of marketing for higher education 21 (2011) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10009295475
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Potential of the social media as instruments of higher education marketing: a segmentation study
onstantinides, Efthymios; Zinck Stagno, Marc - In: Journal of marketing for higher education 21 (2011) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10009295477
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Social Software im Marketing : Studenten-Weblogs als Instrument des Hochschulmarketings
Liebig, Torsten - 2007 - Orig.-Ausg.
Persistent link: https://www.econbiz.de/10003417092
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Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav; Budic, Hrvoje; Pismis, Vjekoslav - In: Analele ştiinţifice ale Univerşităţii Alexandru … 60 (2013) 1, pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
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Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana; Wood, Leigh - In: Journal of marketing for higher education 21 (2011) 2, pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
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Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira - In: Journal of marketing for higher education 33 (2023) 2, pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
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Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel; Gulliver, Stephen R.; Ayoubi, Rami M. - In: Journal of strategic marketing 30 (2022) 7, pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
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Students' trust, value and loyalty: evidence from higher education in Brazil
Sampaio, Cláudio Hoffmann; Perin, Marcelo Gattermann; … - In: Journal of marketing for higher education 22 (2012) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10009655113