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Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong; Cryder, Cynthia - In: Journal of marketing research : JMR 55 (2018) 2, pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.; Kukar-Kinney, Monika - In: Journal of retailing and consumer services 41 (2018), pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
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Low‐price guarantees as advertisement strategy and compensation policy : the more, the better?
Haesevoets, Tessa; Van Hiel, Alain; Onraet, Emma; … - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 389-402
Persistent link: https://www.econbiz.de/10011814798
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When discounts hurt sales : the case of daily-deal markets
Cao, Zike; Hui, Kai-Lung; Xu, Hong - In: Information systems research : ISR 29 (2018) 3, pp. 567-591
Persistent link: https://www.econbiz.de/10011929227
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A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong
Lee, Carman K. M.; Ng, K. K. H.; Chan, Hing Kai; Choy, … - In: Journal of air transport management 73 (2018), pp. 46-57
Persistent link: https://www.econbiz.de/10011937484
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Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of retailing 95 (2019) 3, pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
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Pricing with prescheduled sales
Sinitsyn, Maxim - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
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Are your consumers variety seekers? : the moderating impact on the effectiveness of free gift promotions vs. price discounts
Roll, Oliver; Pfeiffer, Elenia - In: The international review of retail, distribution and … 27 (2017) 4, pp. 352-368
Persistent link: https://www.econbiz.de/10011772397
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Price-matching guarantees with endogenous consumer search
Jiang, Juncai; Kumar, Nanda; Ratchford, Brian Thomas - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3489-3513
Persistent link: https://www.econbiz.de/10011760520
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The impact of price bundling on the evaluation of bundled products : does it matter how you frame it?
Hähnchen, Anjulie; Baumgartner, Bernhard - In: Schmalenbach business review : sbr 72 (2020) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10012429647