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The influence of B to B firms use of multiple social media platforms on relationship sales performance : an institutional perspective
Kooli, Kaouther; Tzempelikos, Nektarios; Hammouda, … - In: Journal of business-to-business marketing 28 (2021) 2, pp. 105-123
Persistent link: https://www.econbiz.de/10012623617
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Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef; Foroudi, Pantea; Dennis, Charles; … - In: Building corporate identity, image and reputation in …, (pp. 218-259). 2022
Persistent link: https://www.econbiz.de/10012609394
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Enhancing value co-creation behaviour in digital peer-to-peer platforms : an integrated approach
Alqayed, Yosef; Foroudi, Pantea; Kooli, Kaouther; … - In: International journal of hospitality management 102 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013185237
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Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios; Kooli, Kaouther; Stone, Merlin; … - In: Journal of business-to-business marketing 27 (2020) 2, pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
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Exploring CRM and SRM user satisfaction in B2B relationship management
Kooli, Kaouther; Ben Mansour, Kaouther; Cornwell, Victoria - In: Journal of customer behaviour 15 (2016) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10011655460
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Innovation in business-to-business marketing : preface
Tzempelikos, Nektarios; Kooli, Kaouther; Lichtenthal, … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 229-232
Persistent link: https://www.econbiz.de/10012196297
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What drives B-to-B marketers in emerging countries to use social media sites?
Kooli, Kaouther; Tzempelikos, Nektarios; Foroudi, Pantea; … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 245-264
Persistent link: https://www.econbiz.de/10012196299
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Exploring the evolvement of environmental management accounting practices for achieving SMEs' sustainability in an emerging economy
Nagirikandalage, Padmi; Kooli, Kaouther; Binsardi, Arnaz - In: International journal of accounting, auditing and … 19 (2023) 2, pp. 203-219
Persistent link: https://www.econbiz.de/10014335300
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Modeling shopper responses to retail digital signage
Dennis, Charles; Newman, Andrew J.; Michon, Richard; … - In: Advanced technologies management for retailing : …, (pp. 41-69). 2011
Persistent link: https://www.econbiz.de/10009375534
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E-consumer behaviour
Dennis, Charles; Merrilees, Bill; Jayawardhena, Chanaka; … - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1121-1139
Persistent link: https://www.econbiz.de/10009525804