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Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
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Ambiguity of purpose and the politics of failure : sustainability as macromarketing's compelling political calling
Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing 41 (2021) 1, pp. 166-171
Persistent link: https://www.econbiz.de/10012485428
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Agribusiness Innovation and Contextual Evolution, Volume I : Strategic, Managerial and Marketing Advancements
Galati, Antonino (ed.); Fiore, Mariantonietta (ed.);  … - 2024
communication practices, digital marketing, organisational sustainability and contemporary farming systems, to name a few. …Chapter 1 Overview of agribusiness managerial and marketing advancements -- Chapter 2 Family farming systems of angola …: define, analyse and refine -- Chapter 3 Sustainability of Italian listed companies in Non-Financial Reporting -- Chapter 4 …
Persistent link: https://www.econbiz.de/10014531841
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Using innovative technology to develop sustainable assessment practices in marketing education
Debuse, Justin C. W.; Lawley, Meredith - In: Journal of marketing education : JME 33 (2011) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10009273958
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Nachhaltige Produkte und Dienstleistungen : Leitfaden zur Entwicklung zukunftsfähiger Geschäftsfelder ; ein Projektbericht im Rahmen der Programmlinie Fabrik der Zukunft, Impulspro...
Engelhardt, Gudrun; Griessler, Erich; Littig, Beate; … - 2003
Persistent link: https://www.econbiz.de/10001776516
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Market orientation, marketing capabilities and sustainable innovation : the mediating role of sustainable consumption and competitive advantage
Kamboj, Shampy; Rahman, Zillur - In: Management research review 40 (2017) 6, pp. 698-724
Persistent link: https://www.econbiz.de/10011763650
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A marketing perspective on innovation
Mohr, Jakki - In: Disciplinary perspectives on innovation, (pp. 123-148). 2019
Persistent link: https://www.econbiz.de/10012157565
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Innovatives und nachhaltiges Marketing
Belz, Christian (contributor) - 2010
Persistent link: https://www.econbiz.de/10008663421
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Marketing innovation : the unheralded innovation vehicle to sustained competitive advantage
Tinoco, Janet K. - In: International journal of sustainable strategic management 2 (2010) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10003979833