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Sales management of the chain retail establishments
Zolotukhina, Elena B.; Bakharev, Volodymyr V.; … - In: International journal of business policy and economics 14 (2021) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
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Single-paper meta-analysis : benefits for study summary, theory testing, and replicability
McShane, Blake; Böckenholt, Ulf - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 1048-1063
Persistent link: https://www.econbiz.de/10011770804
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Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.; Demchenko, Tatiana S.; Bondaletov, … - In: Journal of international economic review 14 (2021) 2, pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
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How does the learning climate affect customer satisfaction?
Wang, Mei-ling - In: The service industries journal 32 (2012) 8, pp. 1283-1303
Persistent link: https://www.econbiz.de/10009553151
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Commitment across cultures : a meta-analytical approach
Fischer, Ronald; Mansell, Angela - In: Journal of international business studies : JIBS ; an … 40 (2009) 8, pp. 1339-1358
Persistent link: https://www.econbiz.de/10003898007
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Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira; Vieira, Valter Afonso; … - In: Journal of promotion management : JPM 22 (2016) 3, pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
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The good, the bad and the effective : a meta-analytic examination of selling orientation and customer orientation on sales performance
Goad, Emily A.; Jaramillo, Fernando - In: The journal of personal selling & sales management : JPSSM 34 (2014) 4, pp. 285-301
Persistent link: https://www.econbiz.de/10010431569
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Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
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Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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Direct-Mail-Couponing : Eine empirische Untersuchung der langfristigen Absatzwirkung
Kaiser, Thomas - 2014
Grundlagenstudium Verkaufsförderung, Coupons und Couponing -- Definition eines theoretischen Rahmenmodells der Couponwirkung -- Entwicklung eines panelökonometrischen Absatzreaktionsmodells -- Empirische Untersuchung langfristiger Absatzeffekte mit realen Transaktionspaneldaten.
Persistent link: https://www.econbiz.de/10014017176