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Assessing advertising efficiency : does the Internet play a role?
Pergelova, Albena; Prior, Diego; Rialp Criado, Josep - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 39-54
Persistent link: https://www.econbiz.de/10008665419
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The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of advertising research 50 (2010) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
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A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy; Appiah, Osei - In: Journal of advertising research 50 (2010) 3, pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
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Messung und Analyse der Online-Werbeeffizienz
Bauer, Hans H.; Hammerschmidt, Maik; Hartung, Rüdiger; … - In: Controlling : Zeitschrift für erfolgsorientierte … 22 (2010) 2, pp. 83-88
Persistent link: https://www.econbiz.de/10003934446
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Examining beliefs and attitudes toward online advertising among Chinese consumers
Wang, Ying; Sun, Shaojing; Lei, Weizhen; Toncar, Mark - In: Direct marketing : an international journal 3 (2009) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10003936439
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Predicting web site audience demographics for web advertising targeting using multi-web site clickstream data
De Bock, Koen W.; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003936696
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Exploring wearin and wearout in web advertising : the role of repetition and brand familiarity
Lee, Sang Yeal; Cho, Yong Suk - In: International journal of electronic marketing and … 3 (2010) 1, pp. 82-96
Persistent link: https://www.econbiz.de/10003939358
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Typologies of banner advertisements' attributes : a content analysis
Hussain, Rahim; Sweeney, Arthur; Sullivan Mort, Gillian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 96-113
Persistent link: https://www.econbiz.de/10003974801
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The effects of advertsing awareness and media form on travel intentions
Hennessey, Sean M.; Yun, Dongkoo; MacDonald, Roberta; … - In: Journal of hospitality marketing & management 19 (2010) 3, pp. 217-243
Persistent link: https://www.econbiz.de/10003977392
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What makes one animation more effective than another? : an exploratory study of the characteristics and effects of animation in internet advertising
Chtourou, Mohamed Saber; Abida, Fatma Choura - In: International journal of internet marketing and … 6 (2010) 2, pp. 107-126
Persistent link: https://www.econbiz.de/10003977940