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Advertising expenditure in 195...
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Marketing
31,287
Werbung
11,453
Advertising
11,262
Fiscal consolidation
8,071
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8,070
Consumer behaviour
4,721
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4,677
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4,639
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4,485
Marketingmanagement
3,976
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3,886
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3,762
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3,596
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3,220
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3,202
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3,101
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2,914
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2,636
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2,568
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2,545
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2,490
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2,423
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2,422
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1,881
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1,875
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1,456
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1,425
advertising
1,400
Management
1,276
Strategisches Management
1,159
Agribusiness
1,111
Marktforschung
1,075
Relationship marketing
1,039
Beziehungsmarketing
1,003
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997
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986
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977
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974
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974
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1,029
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964
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603
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Kotler, Philip
222
Meffert, Heribert
216
Bruhn, Manfred
188
Pepels, Werner
132
Kaiser, Harry M.
130
Irwin, Scott H.
94
Fritz, Wolfgang
74
Afonso, António
64
Wiedmann, Klaus-Peter
64
Belz, Christian
62
Wilson, William W.
62
Good, Darrel L.
61
Alesina, Alberto
59
Homburg, Christian
57
Bauer, Hans H.
56
Eisend, Martin
55
Kirchgeorg, Manfred
52
Tomczak, Torsten
52
Huber, Frank
51
Jabbar, Mohammad A.
51
Giavazzi, Francesco
50
Sheth, Jagdish N.
50
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Esch, Franz-Rudolf
47
Zerres, Michael P.
47
Truger, Achim
45
Perotti, Roberto
44
Baker, Michael John
43
Feld, Lars P.
43
Unger, Fritz
43
Dichtl, Erwin
42
Kreutzer, Ralf T.
42
Kuß, Alfred
42
Brown, Stephen
41
Garcia, Philip
41
Gierl, Heribert
41
Koschnick, Wolfgang J.
41
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Agricultural and Applied Economics Association - AAEA
544
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
189
Springer Fachmedien Wiesbaden
158
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
National Bureau of Economic Research
131
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
112
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
96
Australian Agricultural and Resource Economics Society - AARES
95
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
95
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82
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72
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51
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47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
HAL
37
OECD
37
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
World Bank
32
EconWPA
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
C.E.P.R. Discussion Papers
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
European Society for Opinion and Marketing Research
27
Department of Agricultural and Resource Economics, University of Maryland
26
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
26
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
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European Journal of Marketing
575
SpringerLink / Bücher
451
Journal of business research : JBR
328
Journal of Consumer Marketing
235
Marketing Intelligence & Planning
233
Journal of advertising research
229
International journal of advertising : the review of marketing communications
213
Journal of Food Distribution Research
208
International journal of advertising : the quarterly review of marketing communications
188
Journal of advertising
184
Journal of advertising : official publication of the American Academy of Advertising
171
Europäische Hochschulschriften / 5
168
IMF working papers
165
Journal of marketing communications
161
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
151
Management Science
146
Springer eBook Collection
140
European journal of marketing : EJM
139
Journal of Agricultural and Applied Economics
131
NBER working paper series
131
Industrial marketing management : the international journal for industrial and high-tech firms
129
Management science : journal of the Institute for Operations Research and the Management Sciences
129
Young Consumers
129
Working paper / National Bureau of Economic Research, Inc.
128
International Marketing Review
127
Journal of Product & Brand Management
119
NBER Working Paper
119
CESifo working papers
114
Journal of historical research in marketing
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Strategic Direction
106
Journal of marketing
104
Discussion paper / Centre for Economic Policy Research
100
Springer eBook Collection / Business and Economics
98
International Food and Agribusiness Management Review
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Journal of marketing management : MM
90
MPRA Paper
90
Journal of promotion management : JPM
89
International Journal of Bank Marketing
87
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ECONIS (ZBW)
33,906
USB Cologne (EcoSocSci)
7,946
RePEc
7,373
Other ZBW resources
2,921
BASE
1,900
EconStor
508
USB Cologne (business full texts)
181
OLC EcoSci
70
ArchiDok
10
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1
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10
of
54,815
Sort
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date (newest first)
date (oldest first)
1
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
2
Advertising
to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
3
Islamic
advertising
in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
4
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
5
Social responsibility in
advertising
: a
marketing
communications student perspective
Kendrick, Alice
;
Fullerton, Jami A.
;
Kim, Yeo Jung
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
Saved in:
6
The art of
advertising
railwaxs : organisation and coordination in Britain's railway
marketing
, 1860 - 1910
Shin, Hiroki
- In:
Business history
56
(
2014
)
2
,
pp. 187-213
Persistent link: https://www.econbiz.de/10010337451
Saved in:
7
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
8
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
9
High-tech
marketing
communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
10
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
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