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Using trade show information to enhance company success : an empirical investigation
Bettis-Outland, Harriette; Johnston, Wesley J.; Wilson, … - In: The journal of business & industrial marketing 27 (2012) 5, pp. 384-391
Persistent link: https://www.econbiz.de/10009665561
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Marketing is from Mars, IT is form Venus : aligning the worldviews for firm performance
Huang, Ming-hui; Wang, Eric T. G. - In: Decision sciences : DS 44 (2013) 1, pp. 87-125
Persistent link: https://www.econbiz.de/10009717189
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Relational strategies and firm performance : insights from an orienting conceptual framework
Fawcett, Amydee M.; Hofer, Adriana Rossiter; Fawcett, … - In: Journal of business logistics : JBL 35 (2014) 2, pp. 151-152
Persistent link: https://www.econbiz.de/10010382679
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Reviews of market drivers of new product performance : effects and relationships
Tsai, Kuen-hung; Huang, Chi-tsun; Tsai, Mu-lin - In: International journal of market research : JMRS ; the … 55 (2013) 5, pp. 719-738
Persistent link: https://www.econbiz.de/10010197001
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Special issue: Multi-dimensional impacts of marketing and operational strategies on business performance
Fung, Michael Ka-yiu (ed.); Sergi, Bruno S. (ed.) - 2015
Persistent link: https://www.econbiz.de/10011435637
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What do managers' survey responses mean and what affects them? : the case of market orientation and firm performance
Rong, Baiding; Wilkinson, Ian F. - In: Australasian marketing journal 19 (2011) 3, pp. 137-147
Persistent link: https://www.econbiz.de/10009269445
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Understanding the links between technological opportunism, marketing emphasis and firm performance : implications for B2B
Sarkees, Matthew - In: Industrial marketing management : the international … 40 (2011) 5, pp. 785-795
Persistent link: https://www.econbiz.de/10009273999
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Marketing strategies for foreign expansion of companies originating in small and open economies : the consequences of strategic fit and performance
Gabrielsson, Peter; Gabrielsson, Mika; Seppälä, Tomi - In: Journal of international marketing 20 (2012) 2, pp. 25-48
Persistent link: https://www.econbiz.de/10009564455
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The asymmetric moderating role of market orientation on the ambidexterity-firm performance relationship for prospectors and defenders
Menguc, Bulent; Auh, Seigyoung - In: Industrial marketing management : the international … 37 (2008) 4, pp. 455-470
Persistent link: https://www.econbiz.de/10003733311
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An evaluation of the programming and implementation management (PIM) system
Chabala, Herbert H. A.; Kiiru, David H.; Mukuna, Solomon W. - 1974
Persistent link: https://www.econbiz.de/10003126136