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Showing
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Sort
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1
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
2
The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event
Sponsorship
Effectiveness
Lacey, Russell
-
2014
event
sponsorship
. Specifically, structural model results show how attendees' knowledge of the event sponsor's products and …
Persistent link: https://www.econbiz.de/10013066840
Saved in:
3
Congruency and engagement test in an event marketing
sponsorship
context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
4
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
5
Measuring the effects of event
sponsorship
: theoretical frameworks and image transfer models
Abreu Novais, Margarida
;
Arcodia, Charles
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 308-334
Persistent link: https://www.econbiz.de/10009775413
Saved in:
6
Organisation von Sponsoringbeziehungen : eine empirische Analyse interorganisationaler Prozesse im Sporteventsponsoring
Grundmann, Frank
-
2008
Persistent link: https://www.econbiz.de/10003666444
Saved in:
7
Sports
sponsorship
effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
8
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in
sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
9
Events as
sponsorship
investment
Bagusat, Ariane
- In:
The business of events management
,
(pp. 337-361)
.
2014
Persistent link: https://www.econbiz.de/10010376010
Saved in:
10
How the anticipation can be as great as the experience : explaining event
sponsorship
exhibit outcomes via affective forecasting
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 209-224
Persistent link: https://www.econbiz.de/10010383925
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