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Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: Journal of marketing 73 (2009) 5, pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
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Online content : who is willing to pay and for what?
Tarkiainen, Anssi; Arminen, Heli; Kuivalainen, Olli - In: International journal of business information systems : … 17 (2014) 3, pp. 283-305
Persistent link: https://www.econbiz.de/10010478637
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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Advertising and Newspaper Differentiation : On the Role of Readers' Advertising Taste
Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, … - 2009
Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers
Persistent link: https://www.econbiz.de/10014026282
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Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"
Schreier, Martin - 2005 - 1. Aufl
Persistent link: https://www.econbiz.de/10002509301
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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WTP consumer's key factors for local and regional newspaper print subscription plans
Saavedra, José Luis; González, Ana Karina - In: Journal of retailing and consumer services 27 (2015), pp. 154-163
Persistent link: https://www.econbiz.de/10011388117
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Democracy in product design : consumer participation and differentiation strategies
Katona, Zsolt - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 359-394
Persistent link: https://www.econbiz.de/10011445836
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Company-customer interaction in mass customization
Jost, Peter-J.; Süsser, Theresa - In: International journal of production economics 220 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012175346