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When demand accelerates demand : trailing the bandwagon
Herpen, Erica van; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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The role of emotions in goal-directed behaviour
Bagozzi, Richard P.; Baumgartner, Hans; Pieters, Rik; … - In: The why of consumption : contemporary perspectives on …, (pp. 36-58). 2005
Persistent link: https://www.econbiz.de/10003932973
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The get ready mind-set : how gearing up for later impacts effort allocation now
Bosmans, Anick; Pieters, Rik; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10003982943
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Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de; Pieters, Rik; Fox, Jean-Paul - In: Journal of marketing research : JMR 47 (2010) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
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The envy premium in product evaluation
Ven, Niels Van de; Zeelenberg, Marcel; Pieters, Rik - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 984-998
Persistent link: https://www.econbiz.de/10009006655
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When satisfied consumers do not return : variety seeking's effect on short- and long-term intentions
Sánchez, Isabel; Pieters, Rik; Zeelenberg, Marcel; … - In: Psychology & marketing 29 (2012) 1, pp. 15-24
Persistent link: https://www.econbiz.de/10009501839
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When high-similarity copycats lose and moderate-similarity copycats gain : the impact of comparative evaluation
Horen, Femke van; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10009507245
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The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren; Ozsomer, Aysegul; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
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Understanding branding in a digitally empowered world
Erdem, Tulin; Keller, Kevin Lane; Kuksov, Dmitri; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10011490780