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Applying the narrative approach in organisational change
Breuer, François - In: Intervening and changing : looking for meaning in …, (pp. 49-63). 2007
Persistent link: https://www.econbiz.de/10003535502
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Selling stories : Harry Potter and the marketing plot
Brown, Stephen; Patterson, Anthony - In: Psychology & marketing 27 (2010) 6, pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
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Brand-self identity narratives in the James Bond movies
Cooper, Holly; Schembri, Sharon; Miller, Dale - In: Psychology & marketing 27 (2010) 6, pp. 557-567
Persistent link: https://www.econbiz.de/10003981109
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Multi-method research on consumer-brand associations : comparing free associations, storytelling, and collages
Koll, Oliver; Wallpach, Sylvia von; Kreuzer, Maria - In: Psychology & marketing 27 (2010) 6, pp. 584-602
Persistent link: https://www.econbiz.de/10003981116
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Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
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Special issue: Brand-consumer storytelling theory and research
Woodside, Arch G. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003981127
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Psychologie des Storytellings : Wie kann Werbung unsere meist unbewussten Wünsche und Bedürfnisse erreichen?
Sommer, Rudolf - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 2, pp. 42-46
Persistent link: https://www.econbiz.de/10003981908
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The essential brand persona : storytelling and branding
Herskovitz, Stephen; Crystal, Malcolm - In: Journal of business strategy 31 (2010) 3, pp. 21-28
Persistent link: https://www.econbiz.de/10003982589
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Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of business research : JBR 63 (2010) 7, pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
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The mythological power of hospitality leaders? : a hermeneutical investigation of their reliance on storytelling
O'Gorman, Kevin D.; Gillespie, Cailein - In: International journal of contemporary hospitality management 22 (2010) 5, pp. 659-680
Persistent link: https://www.econbiz.de/10008651300