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Effects on visual weight perceptions of product image locations on packaging
Kahn, Barbara E.; Deng, Xiaoyan - In: Sensory marketing : research on the sensuality of products, (pp. 259-278). 2010
Persistent link: https://www.econbiz.de/10003933302
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Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan; Kahn, Barbara E. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
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Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin; Deng, Xiaoyan; Unnava, Hanumantha Rao; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
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When do transparent packages increase (or decrease) food consumption?
Deng, Xiaoyan; Srinivasan, Raji - In: Journal of marketing 77 (2013) 4, pp. 104-117
Persistent link: https://www.econbiz.de/10009782066
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In the eye of the beholder : cross-pollination between art-infused products
Kim, Pielah; Deng, Xiaoyan; Unnava, Rao - In: Journal of business research : JBR 117 (2020), pp. 302-311
Persistent link: https://www.econbiz.de/10012286053
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A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan; Kahn, Barbara E.; Unnava, Hanumantha Rao; … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
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"Too true to be good?" : when virtual reality decreases interest in actual reality
Deng, Xiaoyan; Unnava, H. Rao; Lee, Hyojin - In: Journal of business research : JBR 100 (2019), pp. 561-570
Persistent link: https://www.econbiz.de/10012024012
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A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku; Park, Jaewoo; Ishii, Hiroaki; Deng, Xiaoyan - In: Journal of retailing 95 (2019) 4, pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
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When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen; Yang, Xiaojing; Wang, Lili; Deng, Xiaoyan - In: Journal of marketing 84 (2020) 2, pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
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A framework for understanding consumer knowledge
Hutchinson, J. W.; Alba, Joseph W. - 1985
Persistent link: https://www.econbiz.de/10000834056