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Neuromarketing im Sport
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Sports marketing
2,081
Sportmarketing
2,063
Sponsorship
1,842
Sponsoring
1,833
Consumer behaviour
1,119
Konsumentenverhalten
1,105
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1,094
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1,093
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1,048
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985
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584
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582
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569
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557
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548
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531
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511
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488
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487
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483
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380
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379
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359
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350
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264
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252
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243
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242
Relationship marketing
231
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228
Sportökonomik
217
Sports economics
213
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211
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196
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193
sponsorship
185
Social Web
180
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180
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170
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24
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Nufer, Gerd
63
Bruhn, Manfred
42
Cornwell, T. Bettina
35
Jensen, Jonathan A.
28
Bühler, André W.
27
Woisetschläger, David
27
Breuer, Christoph
26
O'Reilly, Norm
26
Funk, Daniel C.
25
Hermanns, Arnold
24
Desbordes, Michel
23
Ko, Yong Jae
23
Kunkel, Thilo
22
Biscaia, Rui
21
Cobbs, Joe
21
Zhang, James J.
20
Kwak, Dae Hee
19
Backhaus, Christof
18
Chadwick, Simon
18
Kenning, Peter
18
Kim, Yu Kyoum
18
Mazodier, Marc
18
McDonald, Heath
18
Häusel, Hans-Georg
17
Uhrich, Sebastian
17
Grohs, Reinhard
16
Heere, Bob
16
Pedersen, Paul M.
16
Ratten, Vanessa
16
Burmann, Christoph
15
Drayer, Joris
15
Dwyer, Brendan
15
James, Jeffrey D.
15
Scheinbaum, Angeline Close
15
Séguin, Benoit
15
Carrillat, François A.
14
Greenwell, T. Christopher
14
Koronios, Konstantinos
14
Shapiro, Stephen L.
14
Woratschek, Herbert
14
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Springer Fachmedien Wiesbaden
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Haufe-Lexware GmbH & Co. KG
6
National Bureau of Economic Research
6
Fachhochschule Reutlingen / European School of Business
5
Edward Elgar Publishing
4
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
4
Université Paris-Dauphine (Paris IX)
4
Books on Demand GmbH <Norderstedt>
3
Causales GmbH
3
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
3
Erich-Schmidt-Verlag
3
Institut für Automobilwirtschaft und Industrielle Produktion
3
Université Paris-Dauphine
3
Athens Institute for Education and Research
2
BDW, Deutscher Kommunikationsverband
2
Ebs European Business School
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Institut de Préparation à l'Administration et à la Gestion (IPAG)
2
International School for Social and Business Studies, Celje, Slovenia
2
Kulturstiftung Haus Europa
2
Maecenata-Management GmbH <München>
2
Nomos Verlagsgesellschaft
2
Sport Marketing Association
2
Springer Gabler <Firma>
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Stifterverband für die Deutsche Wissenschaft
2
Technische Universität Braunschweig
2
University of Queensland / Department of Economics
2
Arbeitskreis Sportökonomie
1
Art Frankfurt <7, 1995, Frankfurt am Main>
1
Atzelsberger Gespräche <1998, Atzelsberg>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
August Vermeylenfonds
1
Bildungswissenschaftliche Hochschule Flensburg
1
BrainSigns <Körperschaft>
1
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Published in...
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International journal of sport management and marketing : IJSMM
171
Sport marketing quarterly : preferred journal of the Sport Marketing Association
163
International journal of sports marketing & sponsorship
152
Journal of sport management : the official journal of the North American Society of Sport Management
152
European Sport management quarterly : ESMQ
119
Sport management review
116
International Journal of Sports Marketing and Sponsorship
84
Journal of business research : JBR
65
SpringerLink / Bücher
49
European Journal of Marketing
36
Journal of advertising research
29
Psychology & marketing
29
International journal of sport finance
27
Springer eBook Collection
27
Journal of sports economics
26
Sport, Business and Management : an international journal ; SBM
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
International journal of advertising : the quarterly review of marketing communications
23
European journal of marketing : EJM
21
Journal of promotion management : JPM
21
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
International journal of advertising : the review of marketing communications
17
Journal of strategic marketing
17
Journal of consumer behaviour : an international research review
16
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing communications
15
Research
15
Sport, Business and Management: An International Journal
15
The journal of brand management : an international journal
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing management : MM
14
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
14
Sport marketing in a global environment : strategic perspectives
13
The journal of business & industrial marketing
13
International sports marketing : principles and perspectives
12
Strategic Direction
12
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Source
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ECONIS (ZBW)
3,819
Other ZBW resources
252
USB Cologne (EcoSocSci)
132
RePEc
113
EconStor
36
BASE
11
USB Cologne (business full texts)
8
OLC EcoSci
7
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Showing
11
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20
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4,378
Sort
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date (oldest first)
11
The role of brand knowledge in determining
sponsorship
effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
12
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
13
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
14
How to use a
sponsorship
plattform to support an international master brand strategy : the UniCredit UEFA champions league
sponsorship
Penna, Daniele
;
Guenzi, Paolo
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010252612
Saved in:
15
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
16
Alcohol,
sponsorship
, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.
;
Gee, Sarah
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
Saved in:
17
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
18
Activating a gloval sport
sponsorship
with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Saved in:
19
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
20
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
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