Narrow search
Showing 31 - 40 of 150,574
Cover Image
A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay; Bowden, Jana; Gabbott, Mark - In: Journal of marketing theory and practice 25 (2017) 2, pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
Cover Image
Services marketing
Chitty, William; D'Alessandro, Steven; Gray, David; … - 2019 - Second edition
Persistent link: https://www.econbiz.de/10012025778
Cover Image
Tolerance zones in perceived service quality
Strandvik, Tore - 1994
Persistent link: https://www.econbiz.de/10000896229
Cover Image
Grundzüge einer verhaltensorientierten Preistheorie im Dienstleistungsmarketing
Müller, Wolfgang; Klein, Sebastian - 1993
Persistent link: https://www.econbiz.de/10000858304
Cover Image
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Cover Image
Evaluating service marketing in airline industry and its influence on student passengers' purchasing behavior using Taipei-London route as an example
Chen, Annie Huiling; Peng, Norman; Hackley, Christopher E. - In: Journal of travel and tourism marketing 25 (2008) 2, pp. 149-160
Persistent link: https://www.econbiz.de/10003786457
Cover Image
A cross-national comparison of consumer perceptions of service recovery
Lee, Kyuho; Khan, Mahmood A.; Ko, Jae-youn - In: Journal of travel and tourism marketing 24 (2008) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10003778618
Cover Image
The complexities of perceived risk in cross-cultural services marketing
Keh, Hean Tat; Sun, Jin - In: Journal of international marketing 16 (2008) 1, pp. 120-146
Persistent link: https://www.econbiz.de/10003771409