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Not always co-creation : intro...
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ECONIS (ZBW)
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1
La relation entre la satisfaction et la fidélité à la marque en "business-to-business" : application à deux produits et deux services
Chumpitaz Caceres, Rubén
-
1998
Persistent link: https://www.econbiz.de/10000996829
Saved in:
2
Services marketing : an overview and relational approach of the B2B setting
Chumpitaz Caceres, Rubén
;
Paparoidamis, Nicholas G.
- In:
The global business handbook : the eight dimensions of …
,
(pp. 307-322)
.
2009
Persistent link: https://www.econbiz.de/10003809640
Saved in:
3
Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique
;
Chumpitaz Caceres, Rubén
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
Saved in:
4
Can public-service advertising change children's nutrition habits? : the impact of relevance and familiarity
Hota, Monali
;
Chumpitaz Caceres, Rubén
;
Cousin, Antoine
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 460-477
Persistent link: https://www.econbiz.de/10008857198
Saved in:
5
Hedonic price function estimation in economics and marketing : revisiting Lancaster's issue of "noncombinable" goods
Chumpitaz Caceres, Rubén
;
Kerstens, Kristiaan
; …
-
2010
Persistent link: https://www.econbiz.de/10003962046
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6
Comparing efficiency across markets : an extension and critique of the Zhang and Bartels (1998) methodology
Chumpitaz Caceres, Rubén
;
Kerstens, Kristiaan
; …
- In:
European journal of operational research : EJOR
205
(
2010
)
3
,
pp. 719-728
Persistent link: https://www.econbiz.de/10003965417
Saved in:
7
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
8
Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques
-
2007
-
2. ed
Persistent link: https://www.econbiz.de/10003367627
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9
The role of supplier performance in building customer trust and loyalty : a cross-country examination
Paparoidamis, Nicholas G.
;
Katsikeas, Constantine S.
; …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 183-197
Persistent link: https://www.econbiz.de/10012026176
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