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Service branding
Ostrom, Amy L.; Iacobucci, Dawn; Morgan, Felicia N. - In: Kellogg on branding : the marketing faculty of the …, (pp. 186-200). 2005
Persistent link: https://www.econbiz.de/10003285391
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The "beauty" of ingredients : influence of ingredient branding on service purchase decision
Panwar, Tapish; Khan, Kalim - In: South Asian journal of management : SAJM 29 (2022) 1, pp. 106-133
Persistent link: https://www.econbiz.de/10013326842
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The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid; Kiefer, Kip; Fetscherin, Marc; … - In: Journal of consumer marketing 40 (2023) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
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Service brand avoidance in business-to-business relationships
Otoo, Dorothea Sekyiwa; Odoom, Raphael; Braimah, … - In: The journal of product & brand management 32 (2023) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10013552938
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Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep; Saboorideilami, Vafa; Tarannum, Saraf - In: The journal of services marketing 38 (2024) 3, pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
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How does organisational culture affect employees' perception of the brand in service industries?
Buttery, Maria; Johnson, Lester W.; Campbell, Gordon E. - In: Businesses 3 (2023) 1, pp. 52-66
' perception of the brand of the organisation they work for. It also aims to clarify where the responsibility lies for setting the … attitude and engagement with the brand of the company within which they are employed. …
Persistent link: https://www.econbiz.de/10014282771
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Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra; Quaye, Emmanuel Silva; … - In: Journal of financial services marketing 27 (2022) 2, pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
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The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana; Bosovska, Myroslava; Okhrimenko, Alla - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
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Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544