Brand managers are more than ever facing challenges to build strong brands. Strong brands do not differentiate from … other brands, just because of a functional value proposition. It's more about the emotional connections between the brand …

brands into a small number of parts, or dimensions. Nonetheless, there is a lack of specific approaches to brand management … brand management strategies that fit specific business scenarios through a set of independent brand dimensions. The … the most cited brand management models in literature and classified them into 12 independent brand dimensions. The results …

Masterprogramm M.A. Strategic Marketing Management und Leiter des Forschungsinstituts Brand & Retail Management Institute @ ISM. Er …

significant influence on luxury destination brand building, while the impact of accommodation quality and a premium price is non … contributes to marketing and brand management literature by identifying and investigating the factors that help in building and … managing a luxury destination brand, which to date has been neglected in literature. …