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Integrating advertising and news about the brand in the online environment : are all produts the same?

Micu, Anca Cristina; Pentina, Iryna - In: Journal of marketing communications 20 (2014) 3, pp. 159-175

Persistent link: https://www.econbiz.de/10010389738

Born to buy

Schor, Juliet B. - 2005 - 1. pbk. ed.

Persistent link: https://www.econbiz.de/10003140245

Subliminal priming and persuasion : how motivation affects the activation of goals and the persuasiveness of messages

Strahan, Erin J.; Spencer, Steven J.; Zanna, Mark P. - In: Applying social cognition to consumer-focused strategy …, (pp. 267-280). 2005

Persistent link: https://www.econbiz.de/10003113339

Separating the long and short-term effects of advertising repetition on brand name awareness

Vanhuele, Marc - 1994

Persistent link: https://www.econbiz.de/10000909454

Audience members' goals of media use and processing of advertisements

Juntunen, Arja - 2001

Persistent link: https://www.econbiz.de/10001565737

Reexamining health messages in the digital age : a fresh look at source credibility effects

Kareklas, Ioannis; Muehling, Darrel D.; Weber, T. J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 88-104

Persistent link: https://www.econbiz.de/10011292330

Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements

Dardis, Frank E.; Schmierbach, Mike - In: Journal of promotion management : JPM 18 (2012) 1, pp. 42-59

Persistent link: https://www.econbiz.de/10009535755

Advertising, Consumer Awareness, and Choice : Evidence from the U.S. Banking Industry

Honka, Elisabeth - 2016

How does advertising influence consumer decisions and market outcomes? We utilize detailed data on consumer shopping behavior and choices over bank accounts to investigate the effects of advertising on the different stages of the shopping process: awareness, consideration, and choice. We...

Persistent link: https://www.econbiz.de/10013003569

Show me the real world : reactions of American female consumers to more realistic and diverse human models in e-commerce

Plotkina, Daria; Saurel, Hélène - In: Journal of marketing theory and practice : JMTP 29 (2021) 2, pp. 250-269

Persistent link: https://www.econbiz.de/10012515122

Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers

Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072

Persistent link: https://www.econbiz.de/10012650622

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