review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use … scientific approach to marketing has helped many brands and companies determine how to best market their products to different … marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters …

Der aktuelle Stand des Marketings -- Das neue Paradigma: H2H-Marketing: Das H2H-Marketing-Modell: Die drei …-Management: Vertrauen und Marke in den Fokus rücken (H2H-Vertrauensmanagement, H2H-Markenmanagement, Markenbildung im H2H-Marketing …) -- Operatives Marketing neu denken: Der H2H-Prozess. …

Introduction -- A history of rhetoric for marketers -- Marketing scholarship and rhetoric -- Control and the discourse … of marketing science -- A rhetorical approach to marketing as exchange -- Marketing and sophism : a comparison -- Magic …, sympathy, and language -- The magical roots of rhetoric -- Magical persuasion and marketing -- A sophistic marketing …