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Corporate Social Responsibility
33,819
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33,591
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17,031
Brand management
17,009
Konsumentenverhalten
9,058
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9,055
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7,417
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7,287
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5,513
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5,493
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5,334
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5,283
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5,279
Business ethics
5,241
Corporate reputation
4,887
Firmenimage
4,860
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4,145
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4,068
Stakeholder
3,823
Welt
3,297
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3,284
corporate social responsibility
3,210
Corporate Governance
3,185
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3,142
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2,812
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Esch, Franz-Rudolf
132
Burmann, Christoph
129
Crowther, David
107
Melewar, T. C.
105
Baumgarth, Carsten
91
Pies, Ingo
82
Idowu, Samuel O.
75
Moon, Jeremy
74
Okolo-Obasi, Elda N.
74
Uduji, Joseph I.
73
Scherer, Andreas Georg
72
Meffert, Heribert
69
Schmidpeter, René
69
Huber, Frank
67
Lindgreen, Adam
66
Kolk, Ans
65
Balmer, John M. T.
64
Keller, Kevin Lane
64
Schaltegger, Stefan
63
Matten, Dirk
61
Smith, N. Craig
61
Hielscher, Stefan
58
Serafeim, George
58
Bruhn, Manfred
57
Gond, Jean-Pascal
56
Becchetti, Leonardo
55
Wiedmann, Klaus-Peter
54
Jamali, Dima
53
Palazzo, Guido
51
Beckmann, Markus
50
Foroudi, Pantea
49
Bang, Nguyen
48
Crane, Andrew
48
Ahlert, Dieter
47
Tomczak, Torsten
47
De Chernatony, Leslie
45
Camilleri, Mark Anthony
44
Sen, Sankar
44
Asongu, Simplice
43
Schmidt, Holger J.
42
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
55
Springer-Verlag GmbH
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
52
Information Resources Management Association
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Université Paris-Dauphine (Paris IX)
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Verlag Dr. Kovač
38
Edward Elgar Publishing
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HAL
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OECD
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Springer International Publishing
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Gesellschaft zur Erforschung des Markenwesens
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Inter-American Development Bank
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IGI Global
19
Haufe-Lexware GmbH & Co. KG
17
Nomos Verlagsgesellschaft
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Books on Demand GmbH <Norderstedt>
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Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
13
IESE Business School, Universidad de Navarra
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Springer Gabler <Firma>
12
American Marketing Association
11
De Gruyter Oldenbourg
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Taylor and Francis
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Wissenschaftlicher Verlag Berlin
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World Bank
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Campus Verlag
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
9
Erich-Schmidt-Verlag <Berlin>
9
Fondazione ENI Enrico Mattei (FEEM)
9
Global Compact Office
9
NetLibrary, Inc
9
Bertelsmann Stiftung
8
ESRC Centre for Business Research
8
Economics Research, World Bank Group
8
Helmut-Schmidt-Universität
8
Verlag Franz Vahlen
8
Dr. Rainer Hampp <Firma>
7
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Journal of business ethics : JOBE
1,412
Journal of business research : JBR
981
SpringerLink / Bücher
621
The journal of brand management : an international journal
609
Corporate social responsibility and environmental management
571
Journal of Business Ethics
442
The journal of product & brand management
397
Business strategy and the environment
365
Journal of retailing and consumer services
358
Business & society
297
Springer eBook Collection
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Journal of business ethics : JBE
243
International journal of hospitality management
220
Finance research letters
196
Cogent business & management
191
Corporate reputation review : an international journal
179
Industrial marketing management : the international journal for industrial and high-tech firms
165
European journal of marketing : EJM
161
Journal of marketing communications
152
Psychology & marketing
138
Marketing intelligence & planning
136
Management-Reihe Corporate Social Responsibility
133
Corporate communications : an international journal
131
Journal of strategic marketing
127
Asia Pacific journal of marketing and logistics
123
Journal of marketing management : MM
122
Corporate governance : the international journal for effective board performance
120
Business ethics : a European review
114
Business ethics quarterly : the journal of the Society for Business Ethics
113
Tourism management : research, policies, practice
113
Journal of sustainable finance & investment
112
Journal of the Academy of Marketing Science
110
Business horizons
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Research
107
Technological forecasting & social change : an international journal
107
European research studies
105
International journal of contemporary hospitality management
103
Administrative Sciences : open access journal
96
International journal of production economics
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ECONIS (ZBW)
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RePEc
1,921
USB Cologne (EcoSocSci)
803
EconStor
579
BASE
110
Other ZBW resources
24
USB Cologne (business full texts)
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OLC EcoSci
14
ArchiDok
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91
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
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92
Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
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93
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
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94
Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
Saved in:
95
The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
Saved in:
96
Skizzen zu einem repuations-zentrierten Controlling des Corporate Brand Management (CBM)
Wiedmann, Klaus-Peter
-
2013
Persistent link: https://www.econbiz.de/10010339976
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97
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
Balmer, John M. T.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001674827
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98
The ethical dimension of corporate branding
Palazzo, Guido
-
2005
Persistent link: https://www.econbiz.de/10002844080
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99
Corporate brand and organizational identity
Kapferer, Jean-Noe͏̈l
- In:
Corporate and organizational identities : integrating …
,
(pp. 175-193)
.
2002
Persistent link: https://www.econbiz.de/10001725528
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100
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
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