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Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
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How does materialistic attitude influence the impact of corporate brand on the customers' intention to donate to corporates' charity?
Aluisius Hery Pratono; Tjahjono, Godo - In: Humanomics 33 (2017) 4, pp. 484-498
Persistent link: https://www.econbiz.de/10011783853
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What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Koporcic, Nikolina; Halinen, Aino - In: The IMP journal 12 (2018) 2, pp. 392-408
Persistent link: https://www.econbiz.de/10011896776
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Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika - In: Marketing intelligence & planning 33 (2015) 6, pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
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How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation
Hur, Won-moo; Kim, Hanna; Woo, Jeong - In: Journal of business ethics : JOBE 125 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010431282
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Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
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Corporate reputation and brand architecture : the debate
Hasanbegović, Dalija - In: South-east European journal of economics and business 6 (2011) 2, pp. 37-43
Persistent link: https://www.econbiz.de/10009558010
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An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce - In: Corporate communications : an international journal 16 (2011) 2, pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
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Understanding the corporate brand : impact and performance consequences of corporate identity management
Arendt, Sebastian - 2011
Persistent link: https://www.econbiz.de/10009315243