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Customer experience, not brands will be on the iron throne
Klaus, Philipp - In: International journal of market research 62 (2020) 1, pp. 6-8
Persistent link: https://www.econbiz.de/10012173316
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Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès; Magnoni, Fanny - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy; Sivakumaran, Bharadhwaj; Mathew, Shawn - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
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Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS' brand loyalty
Garza Salgado, Esperanza; Royo Vela, Marcelo - In: Journal of marketing for higher education 29 (2019) 1, pp. 102-120
Persistent link: https://www.econbiz.de/10012179301
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Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush; Riasi, Arash - In: International journal of internet marketing and … 14 (2020) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
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Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung; Back, Ki-Joon - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
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Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad; Hollebeek, Linda D.; Islam, Jamid Ul - In: The service industries journal 39 (2019) 7/8, pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
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Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala; Manna, Reshmi; Gautam, Vikas; … - In: International journal of electronic marketing and … 11 (2020) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
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Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad; Ha, Louisa - In: International journal of internet marketing and … 13 (2019) 3, pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
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A strategic approach to the consumer perception of brand on the basis of brand awareness and brand loyalty : a comparative analysis of Coke & Pepsi brands in Erbil KRI
Sultan, Khurram; Akram, Saja; Abdulhaliq, Sara; Jamal, Deema - 2019
Persistent link: https://www.econbiz.de/10012144564