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Jullien, Bruno
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41
Raising red flags : the change in deceptive
advertising
of weight loss products after the Federal Trade Commission's 2003 Red Flag Initiative
Avery, Rosemary J.
;
Cawley, John H.
;
Eisenberg, Matthew
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009753872
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42
Maximally representative allocations for guaranteed delivery
advertising
campaigns
McAfee, Randolph Preston
;
Papineni, Kishore
; …
- In:
Review of economic design : RED
17
(
2013
)
2
,
pp. 83-94
Persistent link: https://www.econbiz.de/10009754649
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43
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
44
Anthropomorphism and allegory in
advertising
across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
45
Integration and search engine bias
Cornière, Alexandre de
;
Taylor, Greg
-
2013
Persistent link: https://www.econbiz.de/10009732787
Saved in:
46
Self-oriented masculinity : advertisements and the changing culture of the male market
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10009756534
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47
Examining the relationship between
advertising
expenditures and sales of quick-service restaurants in the United States
Kamal, Sara
;
Wilcox, Gary B.
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010355136
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48
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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49
The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in
advertising
Mostafa, Mohamed M.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
Saved in:
50
Does
advertising
on television cause childhood obesity? : a longitudinal analysis
Beales, J. Howard
;
Kulick, Robert
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10010228566
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