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Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods
Royd-Taylor, Lyvia - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 1/2, pp. 79-86
Persistent link: https://www.econbiz.de/10003461038
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Cause related Marketing
Oloko, Shamsey; Balderjahn, Ingo - In: Die Betriebswirtschaft : DBW 69 (2009) 6, pp. 766-771
Persistent link: https://www.econbiz.de/10003908281
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Mental accounting and cause related marketing strategies
Baghi, Ilaria; Rubaltelli, Enrico; Tedeschi, Marcello - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 145-156
Persistent link: https://www.econbiz.de/10008667916
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Sales force reactions to corporate social responsibility : attributions, outcomes, and the mediating role of organizational trust
Vlachos, Pavlos A.; Theotokis, Aristeidis; … - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1207-1218
Persistent link: https://www.econbiz.de/10008668679
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Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique; Chumpitaz Caceres, Rubén; … - In: Journal of business ethics : JOBE 96 (2010) 2, pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
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Overcoming consumer skepticism in cause-related marketing : the effects of corporate social responsibility and donation size claim objectivity
Kim, Yeo Jung; Lee, Wei-Na - In: Journal of promotion management : JPM 15 (2009) 4, pp. 465-483
Persistent link: https://www.econbiz.de/10003928841
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Der Einfluss von cause-related Marketing-Kampagnen auf die Unternehmensreputation : theoretische Aufarbeitung und empirische Analyse
Wiedmann, Klaus-Peter; Pankalla, Lars; Schacht, Jonas - 2011
Persistent link: https://www.econbiz.de/10008859246
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Marketing communications in the classroom : the parents' view
Doster, Leigh; Tyrrell, Julia M. - In: Journal of marketing communications 17 (2011) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10008907782
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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
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The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P. - In: The journal of services marketing 24 (2010) 2/3, pp. 255-263
Persistent link: https://www.econbiz.de/10003990937