Pharmaceutical companies face the problem of how to project the persistency patterns of patients who are taking their manufactured medications – i.e., how to determine the percentage of patients who will continue to refill a given prescription on a timely basis. The authors have developed a...

We address a critical question that many firms are facing in this era of "big data'': Can customer data be stored and analyzed in an easy-to-manage and scalable manner without significantly compromising the inferences that can be made about the customers' transaction activity? We address this...