Juga, Jari; Juntunen, Jouni; Paananen, Mikko - In: International Journal of Quality and Service Sciences 10 (2018) 1, pp. 61-71
Purpose: The purpose of this paper is to investigate the impact of logistics value-adding services and perceived service quality on brand equity among B2B customers of a brewery company. Design/methodology/approach: A theoretical model is developed and tested using survey data from 173 hotel,...