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Guilt and giving: A process model of empathy and efficacy
Basil, Debra Z.; Ridgway, Nancy M.; Basil, Michael D. - In: Psychology & marketing 25 (2008) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10007894658
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Cause-related marketing from the nonprofit's perspective : classifying goals and experienced outcomes
Runté, Mary; Basil, Debra Z.; Deshpande, Sameer - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 255-270
Persistent link: https://www.econbiz.de/10003893352
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A comparison of consumers and dieticians : nutrition focus, food choice, and mental accounting
Basil, Michael D.; Basil, Debra Z.; Deshpande, Sameer - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 283-297
Persistent link: https://www.econbiz.de/10003893355
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Social Marketing in Action : Cases from Around the World
Basil, Debra Z. (ed.); Diaz-Meneses, Gonzalo (ed.);  … - 2019
Part I: Understanding Social Marketing -- Chapter 1 The Big Picture in Social Marketing -- Chapter 2 The Fundamentals of Social Marketing -- Chapter 3 Research and Evaluation in Social Marketing -- Chapter 4 Theory in Social Marketing -- Chapter 5 A Brief History of Social Marketing -- Part II...
Persistent link: https://www.econbiz.de/10012398433
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Social marketing : advances in research and theory
Basil, Debra Z. (contributor) - In: Journal of nonprofit & public sector marketing Vol. 17, nr. 1/2 (2007)
Persistent link: https://www.econbiz.de/10004945537
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The impact of pre-existing attitude and conflict management style on customer satisfaction with service recovery
Mazaheri, Ebrahim; Basil, Debra Z.; Yanamandram, Venkata; … - In: Journal of retailing and consumer services 18 (2011) 3, pp. 235-246
Persistent link: https://www.econbiz.de/10008995150
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Personal and corporate volunteerism : employee motivations
Runté, Mary; Basil, Debra Z. - In: International journal of business environment : IJBE 4 (2011) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10009878459
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Enhancing occupational health and safety in young workers : the role of social marketing
Lavack, Anne M.; Magnuson, Sherry L.; Deshpande, Sameer; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 193-204
Persistent link: https://www.econbiz.de/10009882284
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Guilt appeals: The mediating effect of responsibility
Basil, Debra Z.; Ridgway, Nancy M.; Basil, Michael D. - In: Psychology & marketing 23 (2006) 12, pp. 1035
Persistent link: https://www.econbiz.de/10007380272
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Examining 50 years of social marketing through a bibliometric and science mapping analysis
Salgado Sequeiros, Jessica; Molina-Collado, Arturo; … - In: Journal of social marketing : JSOCM 12 (2022) 3, pp. 296-314
Persistent link: https://www.econbiz.de/10013275469