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Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance
Faseur, Tine; Geuens, Maggie - In: Journal of advertising : official publication of the … 35 (2006) 4, pp. 129-142
Persistent link: https://www.econbiz.de/10008126161
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003332091
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Marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2010 - 4th ed.
Persistent link: https://www.econbiz.de/10003888300
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Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business research : JBR 62 (2009) 1, pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
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Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business and psychology 25 (2010) 1, pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
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Marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10003386383
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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003628146
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Explicit and implicit determinants of fair-trade buying behavior
Van Tomme, Delphine; Geuens, Maggie; De Houwer, Jan; … - 2005
Persistent link: https://www.econbiz.de/10003243465
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Foundations of marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2005
Persistent link: https://www.econbiz.de/10002658963