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Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs

Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264

Persistent link: https://www.econbiz.de/10012697147

The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal

Vieira, Carla Barbosa; Sousa, Bruno - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 29-46

Persistent link: https://www.econbiz.de/10012523247

The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image

Fraser, Nicholas; Hill, Brad; Sotiriadou, Popi - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 133-151

Persistent link: https://www.econbiz.de/10011641954

The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league

Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66

Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very little research has been done on the direct and...

Persistent link: https://www.econbiz.de/10015067079

Loyalty based investment

Lee, Pei-hsuan; Wang, Ching-wen - In: Review of Pacific Basin financial markets and policies 13 (2010) 2, pp. 309-332

Persistent link: https://www.econbiz.de/10008857125

Brand relationships with hockey teams

Aledin, Samil A. - In: Consumer brand relationships : meaning, measuring, managing, (pp. 146-161). 2015

Persistent link: https://www.econbiz.de/10011279719

If brand equity matters, where is the brand strategy? : a look at Canadian hockey teams in the NHL

Richelieu, André; Pons, Frank - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 162-182

Persistent link: https://www.econbiz.de/10003816848

Literature review on brand equity in professional team sport : a German perspective on ice hockey

Suckow, Christina - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 211-225

Persistent link: https://www.econbiz.de/10003816853

Brand image and fan loyality in professional team sport : a refined model and empirical assessment

Bauer, Hans H.; Stokburger-Sauer, Nicola E.; Exler, Stefanie - In: Journal of sport management : the official journal of … 22 (2008) 2, pp. 205-226

Persistent link: https://www.econbiz.de/10003744740

Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention

Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670

Persistent link: https://www.econbiz.de/10003884231