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The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo; Funk, Daniel C.; Lock, Daniel - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
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Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens; Huang-Horowitz, Nell C. - In: Journal of business strategy 38 (2017) 6, pp. 31-37
Persistent link: https://www.econbiz.de/10011757467
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Brand equity for football club organizations
Shuv-Ami, Avichai - In: International journal of organizational analysis 24 (2016) 4, pp. 706-724
Persistent link: https://www.econbiz.de/10011619198
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Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
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The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
Giroux, Marilyn; Pons, Frank; Maltese, Lionel - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 180-195
Persistent link: https://www.econbiz.de/10011709613
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Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
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Collaborative strategy in sports industry : team co-branding
Lee, Donghun; Cottingham, Michael; Pearson, Demetrius; … - In: The service industries journal 36 (2016) 11/12, pp. 595-613
Persistent link: https://www.econbiz.de/10011657409
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Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew; Baker, Thomas A., III.; Du, Hui - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
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When sports sponsorship incurs brand risk : the roles of team performance, brand familiarity and team identification
Yuan, Shaofeng; Gao, Ying - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
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Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh; Cheikhrouhou, Soumaya; Morales Alvarez, … - In: The journal of brand management : an international journal 29 (2022) 5, pp. 454-469
Persistent link: https://www.econbiz.de/10013391020