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Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
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Expanding global consumer market for American sports : the word baseball classic
Nagel, Mark S. - In: Sport and public policy : social, political, and …, (pp. 215-229). 2010
Persistent link: https://www.econbiz.de/10008757747
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Still on their honeymoon : a five year case study of an American Hockey League team and the reasons for their continued success
Bogle, Kimberly L.; Blais, Douglas D.; Eisenberg, Jeff - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 1-14
Persistent link: https://www.econbiz.de/10003816787
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A panel data analysis of the impacts of regional economic factors, marketing and promotion, and team performance on minor league baseball attendance
Cebula, Richard J. - In: The annals of regional science : an international … 51 (2013) 3, pp. 695-710
Persistent link: https://www.econbiz.de/10010210954
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Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander; Greenhalgh, Gregory P.; Goebert, Chad - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
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The aftermath of the latest labour conflict in the National Hockey League : the impact on brand equity
Marticotte, François; Carrier, Serge - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 38-54
Persistent link: https://www.econbiz.de/10003816816
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Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory
Williams, Antonio S.; Pedersen, Paul M.; Walsh, Patrick - In: International journal of sports marketing & sponsorship 14 (2012/13) 1, pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick; Chien, Chih-I. James; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 3, pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
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Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André; Webb, Andrew - In: International journal of sport management and marketing … 17 (2017) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011849755