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Drivers of peak sales for phar...
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Consumer behaviour
81
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81
Relationship marketing
64
Beziehungsmarketing
63
Theory
50
Theorie
49
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42
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English
307
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German
51
Dutch
4
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Verhoef, Peter C.
227
Leeflang, Peter
110
Fischer, Marc
104
Leeflang, Peter S. H.
36
Verhoef, Peter
32
Bauer, Hans H.
26
Franses, Philip Hans
25
Bijmolt, Tammo H. A.
23
Sloot, Laurens M.
23
Donkers, Bas
21
Wieringa, Jaap E.
21
Doorn, Jenny van
20
Leeflang, P. S. H.
17
Wittink, Dick R.
16
Lemon, Katherine N.
13
Dorotic, Matilda
11
Gensler, Sonja
11
Langerak, Fred
11
Albers, Sönke
10
Neslin, Scott A.
9
Prins, Remco
9
Reuyl, Jan C.
9
Bijmolt, Tammo H.A.
8
Clement, Michel
8
Krafft, Manfred
8
Fok, Dennis
7
Koerts, J.
7
Leeflang, Pieter S. H.
7
Heerde, Harald J. van
6
Hoekstra, Janita Cornelia
6
Hoekstra, Janny C.
6
Konuş, Umut
6
Leeflang, Peter S.H.
6
Naert, Philippe A.
6
Pauwels, Koen H.
6
Stremersch, Stefan
6
Wedel, Michel
6
Wiesel, Thorsten
6
Andrews, Rick L.
5
Currim, Imran S.
5
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
20
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9
Department of Economics and Business, Universitat Pompeu Fabra
1
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1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Erasmus Universiteit Rotterdam / Sectie Marktanalyse
1
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
1
Rijksuniversiteit Groningen
1
Springer Fachmedien Wiesbaden
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of retailing
21
ERIM Report Series Research in Management
20
ERIM report series research in management
19
MSI reports : working paper series
18
Journal of marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of business economics : JBE
10
Journal of marketing research : JMR
9
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Die Betriebswirtschaft : DBW
6
Journal of business research : JBR
6
Maandblad voor accountancy en bedrijfseconomie : MAB
6
Marketing : journal of research and management
6
Marketing Letters
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
Marketing letters : a journal of research in marketing
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
5
Applied economics
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
4
International series in quantitative marketing
4
Journal of service research : JSR
4
Marketing Science
4
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
4
Schmalenbach business review : sbr
4
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
ERIM Report Series Reference
3
European Journal of Marketing
3
European management journal
3
Foundations and trends in marketing : FTMKT
3
Interfaces : the INFORMS journal on the practice of operations research
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Rotterdam Institute for Business Economic Studies
3
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ECONIS (ZBW)
340
OLC EcoSci
101
RePEc
56
USB Cologne (EcoSocSci)
22
Other ZBW resources
3
EconStor
1
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21
Competitive analysis in segmented markets : a generalization of the LNB-model
Plat, Francis W.
;
Leeflang, Peter
-
1986
Persistent link: https://www.econbiz.de/10000709523
Saved in:
22
Building implementable marketing models
Naert, Philippe A.
;
Leeflang, Peter
-
1978
Persistent link: https://www.econbiz.de/10000049977
Saved in:
23
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
24
Estimation of the demand for electricity
Helden, G. Jan van
- In:
Applied economics
19
(
1987
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10001047572
Saved in:
25
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
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26
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
27
Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel
;
Dekimpe, Marnik G.
;
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
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28
Decomposing the sales promotion bump accounting for cross-category effects
Leeflang, Peter
;
Parreño Selva, Josefa
;
Dijk, Albert van
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003809039
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29
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
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30
The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
Saved in:
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