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The forecasting accuracy of market share models using predicted values of competitive marketing behavior
Alsem, Karel Jan - In: International journal of research in marketing : IJRM ; … 6 (1989) 3, pp. 183-198
Persistent link: https://www.econbiz.de/10001088003
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Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods
Scheer, Hielke Roelof van der; Leeflang, Peter - 1997
Persistent link: https://www.econbiz.de/10000974970
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Building models for marketing decisions
Leeflang, Peter (contributor) - 2000
Persistent link: https://www.econbiz.de/10001446367
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How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van; Leeflang, Peter; Wittink, Dick R. - In: Schmalenbach business review : sbr 54 (2002) 3, pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
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Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van; Leeflang, Peter; Wittink, Dick R. - 2002
Persistent link: https://www.econbiz.de/10001681986
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A pricing decision model for Gabor Granger price experiments
Wedel, Michel; Leeflang, Peter - 1992
Persistent link: https://www.econbiz.de/10000845309
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Satisfaction as a predictor of future performance : a replication
Doorn, Jenny van; Leeflang, Peter; Tijs, Marleen - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 314-318
Persistent link: https://www.econbiz.de/10009779949
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Does online information drive offline revenues? : only for specific products and consumer segments!
Pauwels, Koen; Leeflang, Peter; Teerling, Marije L.; … - In: Journal of retailing 87 (2011) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009011994
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Marketing in the era of COVID-19
Hoekstra, Janita Cornelia; Leeflang, Peter - In: Italian journal of marketing : ITJM 2020 (2020) 4, pp. 249-260
Persistent link: https://www.econbiz.de/10012418086
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Bridging the gap : reflections on theorizing with managers
Leeflang, Peter - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1153-1160
Persistent link: https://www.econbiz.de/10011725644