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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Cross-selling : offering the right product to the right customer at the right time
Kamakura, Wagner A. - In: Profit maximization through customer relationship …, (pp. 41-58). 2008
Persistent link: https://www.econbiz.de/10003754190
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Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Bhatnagar, Namita; Maryott, Kiersten; Bejou, David - In: Profit maximization through customer relationship …, (pp. 117-130). 2008
Persistent link: https://www.econbiz.de/10003754265
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Das neue Hardselling : Verkaufen heißt verkaufen ; so kommen Sie zum Abschluss
Limbeck, Martin - 2009 - 3., erg. Aufl.
Persistent link: https://www.econbiz.de/10003744442
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A bivariate timing model of customer acquisition and retention
Schweidel, David A.; Fader, Peter; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
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CRM in Indian banking sector : exploring the critical success factors
Patwardhan, Manoj; Srivastava, Pankaj; Kumar, Kirti; … - In: International journal of business and emerging markets … 1 (2008/09) 3, pp. 282-295
Persistent link: https://www.econbiz.de/10003833868
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The importance of target firm customers in acquisitions of technology-based firms
Dalziel, Margaret - In: Advances in mergers and acquisitions 6 (2007), pp. 157-170
Persistent link: https://www.econbiz.de/10003811445
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Flip the funnel : how to use existing customers to gain new ones
Jaffe, Joseph - 2010
"If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media...
Persistent link: https://www.econbiz.de/10003879180
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The WOW factor: creating value through win-back offers to reacquire lost customers
Tokman, Mert; Davis, Lenita M.; Lemon, Katherine N. - In: Journal of retailing 83 (2007) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003438214