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Guest editorial: The role of salespeople in the efficient operation of the marketing channel
Baker, Thomas L.; Hawes, Jon M. - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 165-169
Persistent link: https://www.econbiz.de/10009271378
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Special issue: Salesforce interactions with channel of distribution members
Baker, Thomas L. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009271388
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The differing effects of technology on inside vs. outside sales forces to facilitate enhanced customer orientation and interfunctional coordination
Rapp, Adam; Beitelspacher, Lauren Skinner; … - In: Journal of business research : JBR 65 (2012) 7, pp. 929-936
Persistent link: https://www.econbiz.de/10009562234
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The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey; Baker, Thomas L.; Andrews, … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
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The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Baker, Thomas L.; Fombelle, Paul; Voorhees, Clay; Hall, … - In: Handbook of research on customer engagement, (pp. 402-422). 2019
Persistent link: https://www.econbiz.de/10013163399
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Choreographing salesperson face-to-face visits with a buyer organization : a social network perspective
Forkmann, Sebastian; Mullins, Ryan; Henneberg, Stephan; … - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 615-638
Persistent link: https://www.econbiz.de/10013199139
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Customers need to relate : the conditional warm glow effect of CSR on negative customer experiences
Alhouti, Sarah; Wright, Scott A.; Baker, Thomas L. - In: Journal of business research : JBR 124 (2021), pp. 240-253
Persistent link: https://www.econbiz.de/10012493856
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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
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Special issue: the intersection of professional selling and service
Rapp, Adam (ed.); Baker, Thomas L. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011690047