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Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance

Navarro, Antonio; Losada, Fernando; Ruzo, Emilio; … - In: Journal of World Business 45 (2010) 1, pp. 49-58

The aim of this exploratory paper is to fill an important gap in the international marketing literature by examining the influence of firm behavior in foreign markets (export commitment and adaptation of marketing tactics) on perceived competitive advantages and export performance. Using a...

Persistent link: https://www.econbiz.de/10009201759

Implications of perceived competetive advantages, adaptaion of marketing tatics and export commitment on export performance

Navarro García, Antonio; Losada, Fernando; Ruzo, Emilio; … - In: Journal of world business : JWB 45 (2010) 1, pp. 49-58

Persistent link: https://www.econbiz.de/10003926903

Resources and international marketing strategy in export firms : implications for export performance

Ruzo, Emilio; Losada, Fernando; Navarro, Antonio; … - In: Management research review 34 (2011) 5, pp. 496-518

Persistent link: https://www.econbiz.de/10009246944

Resources and international marketing strategy in export firms: Implications for export performance

Ruzo, Emilio; Losada, Fernando; Navarro, Antonio; … - In: Management research review 34 (2011) 5, pp. 496-519

Persistent link: https://www.econbiz.de/10008995262

Antecedents and consequences of firms' export commitment : an empirical study

Navarro, Antonio; Acedo, Francisco J.; Robson, Matthew J.; … - In: Journal of international marketing 18 (2010) 3, pp. 41-61

Persistent link: https://www.econbiz.de/10008657428

Integrated model of export activity : analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets

Navarro, Antonio; Acedo, Francisco J.; Losada, Fernando; … - In: Journal of marketing theory and practice 19 (2011) 2, pp. 187-204

Persistent link: https://www.econbiz.de/10008989396

Integrated model of export activity : analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets

Navarro, Antonio; Acedo, Francisco J.; Losada, Fernando; … - In: Journal of marketing theory and practice 19 (2011) 2, pp. 187-204

Persistent link: https://www.econbiz.de/10009884972

Modelo logit multinomial y regresion con variables ficticias: una aplicacion regional al sector lacteo

Barreiro, Jose Manuel; Ruzo, Emilio; Losada, Fernando - Econometria, Facultade de Ciencias Económicas e … - 2004

La creación de marcas fuertes es una de las principales estrategias utilizadas por las empresas en la actualidad con el objeto de lograr una ventaja competitiva. De este modo, uno de los principales problemas que se plantean es la valoración de este activo, cuestión recogida ampliamente en...

Persistent link: https://www.econbiz.de/10005100184

The key role of managers' values in exporting : influence on customer responsiveness and export performance

Sousa, Carlos M. P.; Ruzo, Emilio; Losada, Fernando - In: Journal of international marketing 18 (2010) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10003982217

Competitive market analysis from a demand approach: An application of the Rotterdam demand model

Ruzo, Emilio; Barreiro, José M.; Losada, Fernando - In: International journal of market research : JMRS ; the … 48 (2006) 2, pp. 193-238

Persistent link: https://www.econbiz.de/10006691001