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Health communication for behavior change : evolution of a marketing framework
Arora, Sonal; Sagar, Mahim - In: Journal of social marketing : JSOCM 13 (2023) 1, pp. 41-62
Persistent link: https://www.econbiz.de/10013536223
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Do strategy and content matter? : restaurant firms' corporate social responsibility communication on Twitter : a social network theory perspective
Sung, Kyong Sik; Tao, Chen-Wei (Willie); Slevitch, Lisa - In: Tourism and hospitality research : THR 23 (2023) 2, pp. 200-212
Persistent link: https://www.econbiz.de/10014293831
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Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.; Gómez, Andrés; Carrero, Oliver - In: Psychology & marketing 41 (2024) 4, pp. 697-718
Persistent link: https://www.econbiz.de/10014518784
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Emotional communication by service robots : a research agenda
Becker, Marc; Efendić, Emir; Odekerken-Schröder, Gaby - In: Journal of service management 33 (2022) 4/5, pp. 675-687
Persistent link: https://www.econbiz.de/10013325742
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Notes from the editors: communication for persuasion, emotions, and customers
Mayfield, Milton; Mayfield, Jacqueline - In: International journal of business communication : IJBC … 61 (2024) 3, pp. 499-501
Persistent link: https://www.econbiz.de/10014635543
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Special issue: Consumer behavior and retailing
Bearden, William O. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003892401
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Online and offline purchasing strategies : a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior
Hogg, Margaret K.; Penz, Elfriede - In: Brick & mortar shopping in the 21st century, (pp. 53-83). 2008
Persistent link: https://www.econbiz.de/10003618167
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Consumer attributions, mental simulation, and specific emotions : implications for multi-channel retailing and new product marketing
Fujikawa, Yoshinori - 2003
Persistent link: https://www.econbiz.de/10003564793
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The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede; Hogg, Margaret K. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
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Customer delight and mood states : an empirical analysis in Indian retail context
Chamola, Pankaj; Tiwari, Prakash - In: International journal of Indian culture and business … 8 (2014) 4, pp. 543-554
Persistent link: https://www.econbiz.de/10011282817