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Branding relationship in finan...
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1
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
2
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
3
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
4
Operationalising a positioning model of Eastern Mediterranean ferry services
Yercan, Funda
;
Roe, Michael S.
-
1999
Persistent link: https://www.econbiz.de/10001565826
Saved in:
5
Regional competition in the international market for services : a shift-share analysis
Oyewole, Philemon
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011653852
Saved in:
6
Advanced sales and competition in a service industry
Carreras-Simó, Miquel
- In:
International journal of revenue management : IJRM
9
(
2016
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011607664
Saved in:
7
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
8
Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
Saved in:
9
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
10
The influences of hotel employees' service innovativeness on brand image and loyalty
Chen, Wen-Jung
- In:
International journal of services and operations …
48
(
2024
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10015065224
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