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The effects of spokes-characte...
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International journal of advertising : the quarterly review of marketing communications
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1
An explorative study of Korean consumer participation in virtual brand communities in social network sites
Sung, Yongjun
;
Kim, Yoojung
;
Kwon, Ohyoon
;
Moon, Jangho
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 430-445
Persistent link: https://www.econbiz.de/10008822591
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2
Shifting selves and product reviews : how the effects of product reviews vary depending on the self-views and self-regulatory goals of consumers
Kwon, Ohyoon
;
Sung, Yongjun
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10009659342
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3
The consumer-generated product review : its effect on consumers and marketers
Kwon, Ohyoon
;
Sung, Yongjun
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 200-218)
.
2012
Persistent link: https://www.econbiz.de/10009349522
Saved in:
4
The Effects of Spokes-Characters' Personalities of Food Products on Source Credibility
Kyung, Hobin
;
Kwon, Ohyoon
;
Sung, Yongjun
- In:
Journal of food products marketing
17
(
2011
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10008768541
Saved in:
5
The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring
Sung, Yongjun
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10008908961
Saved in:
6
An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites
Sung, Yongjun
;
Kim, Yoojung
;
Kwon, Ohyoon
;
Moon, Jangho
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 430-446
Persistent link: https://www.econbiz.de/10008722824
Saved in:
7
Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers
Kwon, Ohyoon
;
Sung, Yongjun
- In:
International journal of electronic commerce : IJEC
17
(
2012
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10010023047
Saved in:
8
New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
Saved in:
9
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
10
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
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