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Sustainability and consumption
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Beziehungsmarketing
17
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17
Relationship marketing
17
Service quality
17
Consumer behaviour
13
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12
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12
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11
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11
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Rust, Roland T.
165
Huang, Ming-Hui
43
Lemon, Katherine N.
17
Huang, Ming-hui
12
Zeithaml, Valarie A.
10
Moorman, Christine
7
Rand, William
7
Varki, Sajeev
7
Zahorik, Anthony J.
7
Hamilton, Rebecca W.
6
Keiningham, Timothy
6
Thompson, Debora Viana
6
Wedel, Michel
6
Donthu, Naveen
5
Keiningham, Timothy L.
5
Chung, Tuck Siong
4
Cooil, Bruce
4
Danaher, Peter J.
4
Dev, Chekitan S.
4
Dickson, Peter R.
4
Fornell, Claes
4
Oliver, Richard W.
4
Yu, Shihti
4
Blazevic, Vera
3
Garnefeld, Ina
3
Hammedi, Wafa
3
Kumar, V.
3
Lariviere, Bart
3
Oliver, Richard L.
3
Rust, Roland
3
Tuck Siong Chung
3
Verhoef, Peter C.
3
Zahorik, Anthony
3
Aksoy, Lerzan
2
Aksoy, Pelin
2
Alpert, Mark I.
2
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2
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2
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
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13
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10
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9
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8
Journal of service research : JSR
7
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7
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6
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5
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4
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4
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3
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3
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3
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3
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European Journal of Operational Research
2
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
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2
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2
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2
Journal of business ethics : JBE
2
MIT sloan management review
2
Operations research, Management science : OR MS ; the international literature digest
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Robert H. Smith School Research Paper
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AMS review : official publication of the Academy of Marketing Science
1
California management review
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E-Service : new directions in theory and practice
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ECONIS (ZBW)
93
OLC EcoSci
82
RePEc
18
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6
Other ZBW resources
4
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1
Service productivity strategy
Rust, Roland T.
;
Huang, Ming-hui
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 77-99
Persistent link: https://www.econbiz.de/10003960978
Saved in:
2
Should your business be less productive?
Huang, Ming-hui
;
Rust, Roland T.
- In:
MIT sloan management review
55
(
2013/14
)
3
,
pp. 67-72
Persistent link: https://www.econbiz.de/10010354208
Saved in:
3
The service revolution and the transformation of marketing science
Rust, Roland T.
;
Huang, Ming-hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010358790
Saved in:
4
AI as customer
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of service management
33
(
2022
)
2
,
pp. 210-220
Persistent link: https://www.econbiz.de/10012880724
Saved in:
5
Optimizing service productivity
Rust, Roland T.
;
Huang, Ming-hui
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 47-66
Persistent link: https://www.econbiz.de/10009737491
Saved in:
6
IT-related service : a multidisciplinary perspective
Huang, Ming-hui
;
Rust, Roland T.
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 251-258
Persistent link: https://www.econbiz.de/10009782150
Saved in:
7
Artificial intelligence in service
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10011855786
Saved in:
8
Technology-driven service strategy
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
Saved in:
9
Engaged to a robot? : the role of AI in service
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10012426758
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10
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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