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Jones, Richard; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 571-589

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Merrilees, Bill; Miller, Dale; Shao, Wei - In: The journal of product & brand management 25 (2016) 3, pp. 262-273

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France, Cassandra; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 23 (2016) 2, pp. 119-136

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Merrilees, Bill; Miller, Dale; Herington, Carmel - In: Journal of business research : JBR 62 (2009) 3, pp. 362-367

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France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864

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Cooper, Holly; Merrilees, Bill; Miller, Dale - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 320-328

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