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Willingness-to-pay estimation with choice-based conjoint analysis : addressing extreme response behavior with individually adapted designs
Gensler, Sonja; Hinz, Oliver; Skiera, Bernd; Theysohn, Sven - In: European journal of operational research : EJOR 219 (2012) 2, pp. 368-378
Persistent link: https://www.econbiz.de/10009514332
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Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar; Taboubi, Sihem; Zaccour, Georges - In: European journal of operational research : EJOR 219 (2012) 2, pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
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Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Huang, Suping - In: Thunderbird international business review 54 (2012) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10009514392
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Influencing user attitudes by managing online brand communication in e-shops
Kollmann, Tobias; Suckow, Christina - In: Marketing : ZFP ; journal of research and management 34 (2012) 1, pp. 40-54
Persistent link: https://www.econbiz.de/10009514753
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Performance measurement in solidarity economy organizations : the case of fair trade shops in Italy
Bellucci, Marco; Bagnoli, Luca; Biggerei, Mario; … - In: Annals of public and cooperative economics 83 (2012) 1, pp. 25-59
Persistent link: https://www.econbiz.de/10009514788
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How does advertising through sport work? : evidence from college students in Singapore
Pyun, Do Young; Kwon, Hyungil H.; Chon, Tae Jun; Han, … - In: European Sport management quarterly : ESMQ 12 (2012) 1, pp. 43-63
Persistent link: https://www.econbiz.de/10009514809
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A dynamic model of customer complaining behaviour from the perspective of service-dominant logic
Tronvoll, Bård - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 284-305
Persistent link: https://www.econbiz.de/10009514971
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The role of cosmopolitanism in consumer ethnocentrism, knowlege of brand origins and foreign purchase behaviour
Parts, Oliver; Vida, Irena; Vihalem, Ann - In: University-Business Cooperation Tallinn 2011 : …, (pp. 259-276). 2011
Persistent link: https://www.econbiz.de/10009515027
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Experience marketing : conceptual insights and the difference from experiential marketing
Leppiman, Anu; Same, Siiri - In: University-Business Cooperation Tallinn 2011 : …, (pp. 240-258). 2011
Persistent link: https://www.econbiz.de/10009515030
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Konsumgut Nachhaltigkeit : zur Inszenierung neuer Leitmotive in der Produktkommunikation
Gekeler, Moritz - 2012
Persistent link: https://www.econbiz.de/10009515517