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The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de - In: Journal of marketing 74 (2010) 6, pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
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Der Einfluss der Landeskultur auf die Qualitätsorientierung der Mitarbeiter und Wettbewerbsvorteile in der internationalen Produktpolitik : empirische Basis und kulturpsychologisch...
Töpfer, Armin; Duchmann, Christian - In: Herausforderungen der internationalen marktorientierten …, (pp. 43-75). 2011
Persistent link: https://www.econbiz.de/10008841584
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Culture and pro-environmental consumer bahavior : proposal of an integrative model
Müller, Stefan; Wünschmann, Stefan; Wittig, Katja; … - 2006
Persistent link: https://www.econbiz.de/10003687216
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Culture and international marketing
Terpstra, Vern - 2007
Persistent link: https://www.econbiz.de/10003537232
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Contribution of cultural similarity to foreign products negotiation
Debabi, Mohsen - In: Cross cultural management : an international journal 17 (2010) 4, pp. 427-437
Persistent link: https://www.econbiz.de/10009007864
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"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva; Kubacki, Krzysztof; Broderick, Amanda J.; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
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What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
Oswald, Laura R. - In: Marketing management : a cultural perspective, (pp. 130-144). 2012
Persistent link: https://www.econbiz.de/10009507172
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International marketing at the interface of the alluring global and the comforting local
Ger, Güliz; Kravets, Olga; Sandıkçı, Özlem - In: Marketing management : a cultural perspective, (pp. 30-42). 2012
Persistent link: https://www.econbiz.de/10009507187
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A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin; Chang, Sue Ryung - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10009507840