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Enhancing volunteer experiences : using communitas to improve engagement and commitment
Curran, Ross; Taheri, Babak - In: The service industries journal 41 (2021) 15/16, pp. 1053-1075
Persistent link: https://www.econbiz.de/10012695311
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Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross; Teheri, Babak; MacIntosh, Robert; … - In: Nonprofit and voluntary sector quarterly 45 (2016) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed; Rana, Nripendra P.; Dwivedi, Yogesh Kumar - In: Journal of retailing and consumer services 40 (2018), pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
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What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha; Phuong Nhi Nguyen Pham; Long Hoang Le - In: International review on public and non-profit marketing 19 (2022) 4, pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
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Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions
Anestis, Michael Chrissos; Karantza, Ioanna; … - In: International review on public and non-profit marketing 19 (2022) 3, pp. 555-574
Persistent link: https://www.econbiz.de/10013435732
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The role of brand orientation in church participation : an empirical examination
Mulyanegara, Riza Casidy - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 226-247
Persistent link: https://www.econbiz.de/10009315517
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Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher; Alpert, Frank - In: The journal of product & brand management 19 (2010) 3, pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
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Corporate brand : the company-customer misalignment and its performance implications
Anisimova, Tatiana - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 488-503
Persistent link: https://www.econbiz.de/10008652691
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622